دراسة استكشافية لعوامل نجاح الشركات الناشئة في المغرب
الكلمات المفتاحية:
الشركة الناشئة، ريادة الأعمال، عوامل النجاح، النجاح الريادي، المؤسسون، المغرب.الملخص
تهدف هذه الدراسة إلى تسليط الضوء على العوامل التي لها أكبر تأثير على نجاح الشركات الناشئة في المغرب. يتم إجراء تحليل للإطار المفاهيمي ومراجعة الأدبيات، أولاً، لتحديد العوامل التي تؤثر على النجاح الريادي للشركات الناشئة في سياقات مختلفة. تم اعتماد دراسة استكشافية نوعية لفحص تأثير ثلاثة متغيرات مختارة، وهي: ملف رائد الأعمال (الشخصية والخبرات)، ملف الشركة الناشئة (درجة الابتكار، العملاء، الشركاء والموقع) وبيئة الشركة الناشئة (الوصول إلى التمويل والدعم الحكومي). أكدت نتائج الدراسة النوعية، المستندة إلى سبع مقابلات شبه منظمة مع مؤسسي شركات ناشئة مغربية في قطاعات مختلفة، على أهمية عدة عوامل تُعتبر حاسمة لنجاح الشركات الناشئة في المغرب. في الواقع، يعتمد نجاحهم على التوازن بين مهارات وخبرات رواد الأعمال، والابتكار ومعرفة السوق، فضلاً عن البيئة الاقتصادية والمؤسسية. وفي هذا السياق، ستكون الجهود لتحسين الوصول إلى التمويل وتعزيز الدعم الحكومي ضرورية لمساعدة الشركات الناشئة المغربية على الازدهار. قد تؤدي مقاربة شاملة تأخذ بعين الاعتبار جميع هذه العوامل بطريقة متكاملة إلى تحسين كبير في الأداء الريادي للبلاد.
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