Clicking for Change? A Sociological Study of the Unbalanced Impact of Digitization on the Effectiveness of NGOs in Remote Areas of Morocco Local Associations in Al Haouz Province and the Paradoxes of Digital Transformation
Keywords:
Digital Transformation, Associative Organizations, Al Haouz Province, Local Development, Sociology of Organizations.Abstract
This paper presents a sociological field study on local associative organizations in the Haouz region, southwestern Morocco, as a model for the study of NGOs in North Africa. The study explores the use of modern digital technologies and digitization trends in organizational and associative work, focusing on how associative actors perceive these tools and their impact on organizational performance. It also identifies the main challenges that hinder the integration of digitization in these organizations, especially in a global context characterized by rapid technological progress and increasing reliance on digital tools for efficiency. While the public and private sectors are increasingly adopting digital strategies, many NGOs struggle to do so due to limited resources and support. Using a qualitative approaches, data was collected from 10 local associations in Al Haouz and analyzed through theoretical and methodological frameworks in the sociology of organizations and technology. The study highlights the gap in digital technology adoption by NGOs and emphasizes the need for tailored strategies to enhance their effectiveness.
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Copyright (c) 2025 Dr. Essaid Meria؛ Dr. Taib El Ayadi
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