Exploratory study of startup success factors in Morocco
Keywords:
Startup, entrepreneurship, success factors, entrepreneurial success, founders, Morocco.Abstract
This study aims to shed light on the factors that have the most impact on the success of startups in Morocco. An analysis of the conceptual framework and literature review is carried out, firstly, to identify the factors that impact the entrepreneurial success of startups in different contexts. An exploratory qualitative study was adopted to examine the impact of three selected variables, namely: the entrepreneur's profile (personality and experiences), the startup's profile (degree of innovation, customers, partners and location) and the startup's environment (access to funding and government support). The results of the qualitative study, based on seven semi-structured interviews with founders of Moroccan startups in different sectors, highlighted the importance of several factors perceived as determining the success of startups in Morocco.
Indeed, their success depends on a balance between the skills and experience of entrepreneurs, innovation and market knowledge, as well as the economic and institutional environment. To this end, the efforts to improve access to finance and strengthen government support will be essential to help Moroccan startups thrive. A holistic approach that considers all these factors in an integrated way could lead to a significant improvement in the country's entrepreneurial performance.
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